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Blow Offers Express Drying Lotion

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By: Jamie Matusow

Editor-in-Chief

According to Blow, the New York blow-dry bar, three out of four women who blow-dry their hair want faster blow-drying results.  To answer their demands, Blow has introduced Ready Set Blow ($21), which it describes as the first blow-dry lotion specifically designed for a faster, easier blow-dry. The product uses new heat-conducting polymers, and features an advanced proprietary express blow-dry technology, which Blow says, guarantees better, long-lasting, blow-dry results each and every time, resulting in less stress on the hair. The bar’s iconic hot pink logo breezes across the pristine white tube.

More info: www.blowny.com

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